Beauty is Italy’s foremost quality
It is in our artistic heritage, in our language, in the Italians’ creativity that the heart of our identity resides: the
identity of that Nation that was born long before the State and that represents the highest legitimization of the
Ciampi, President of the Republic, 5 May 2003
tNotice for Laurentian Library of Florence
We are real, our commitment is real.
tNotice was a dream and thanks to the efforts of our dream team it has come true. We know how to keep our promises, we have proved it and will continue to do so. But now you, too, are part of this story, we need you as well.
The Ministry for Cultural Heritage and Activities and Tourism has introduced the Art Bonus. The Minister
Franceschini has described it as “a veritable revolution in the field of culture and tourism.” It is a tax credit that
encourages patronage (65% for donations in favour of the maintenance and restoration of cultural public goods;
museums, public archaeological sites and libraries; public theaters and opera and symphonic foundations).
Beauty is its very essence
Beauty is Italy’s foremost quality, it is its very essence. The whole world acknowledges this, but not the Italians,
who continue to trample on it, humiliate it, hiding and destroying their immense environmental, landscape and
artistic heritage, a legacy from the past. Yet, beauty is the focal point for the economic revival of the Country.
Emilio Casalini (from the book: Fondata sulla Bellezza by Emilio Casalini)